Thank you for your interest in Mature Living News Magazine. If you're looking to reach Baby Boomers and Older Adult markets in Greater Toledo and Findlay, Ohio we are the right marketing vehicle for you!
For over 18 years we have been an Ohio cornerstone for age 50+ readers looking for news and information on health, finance, travel, life and news for them. Many of our loyal readers are also Caregivers who search our magazine for resources they can use to make life more comfortable for their loved one and easier on themselves. Readers tell us they enjoy our attractive, easy-to-read magazine style format and feature stories.
The buying power of OPALS (Older People with Active Life-Styles) is capturing the attention of America's service industries. This trend should come as no surprise to even the most casual observer of the Senior Boom. Since the beginning of the 20th century, the percentage of older people has increased 300 percent. Unprecedented increases in life expectancy, and the time spent in retirement promises to keep our nation's marketing effort focused on the older population.
Accounting for over $800 billion in assets, these mature consumers spend over $1.60 billion annually on discretionary items like travel, cars, jewelry and cash gifts to their kids. OPALS represent a new and growing group of seniors who are healthier, wealthier, and more active than at any other time in the history of mankind. Even better, 76 million Baby Boomers are poised to follow today's 33 million elders into retirement.
Will your business prosper from these trends? Do you want to reach this market? Newspaper advertising ranks higher than radio and television when it comes to "reader believability". Mature Living News will provide you the penetration into this market, through our integrity and with our loyal customer base.
We work hard to make Mature Living the Best choice for our readers and advertisers. Advertise with us in our next issue, and find out why so many valued readers trust us.